PROFOUND addresses a fundamental problem in ethics: conflicts between moral and prudential reasons. The Standard View is that one can resolve such conflicts by comparing the relative strengths of reasons, and by this type of weighing determine what we ought to do all things considered. However, little work has been done to tell us in what way, if any, such comparisons can be made and weights assigned. PROFOUND will challenge the Standard View and the weighing model for determining what we ought to do. PROFOUND will also be constructively concerned to examine and provide alternatives to the Standard View.